What is iWAM

The iWAM instrument was developed by Belgian cognitive scientist and NLP Trainer, Patrick Merlevede in 2000 and is the result of recent evolutions in cognitive science research. iWAM measures and describes 48 motivations and attitudes that impact on a person’s performance at work.

An example of one of the iWAM Reports:
The Attitude Sorter Report, which prioritises an individual’s 48 thinking patterns in priority order

iWAM is currently being utilised in 55 Companies across Australia and New Zealand as their tool of choice

iWAM is not a personality profile, every iWAM is a unique fingerprint of the individual

The iWAM Questionnaire

The forty questions in the iWAM compare to two-hundred test items in a conventional questionnaire. The power of iWAM comes from the principle that the respondent five statements for each question instead of responding to each statement independently as in a "classic" test. As a result, iWAM collects far more information than is generally obtained from an instrument containing only forty items.

Every question focuses on the work context and is measured at least four times. The results have a validity of ≥0.89, enhanced by the fact that there are no socially desirable answers in the Questionnaire. Additionally, iWAM is constructed to detect falsification.

Sample iWAM Question

Q. How do you know an employee will have the right attitude for a position and fit into the culture of your company?

Q. How could you measure whether a person will be consistently motivated to perform the tasks involved in their position?

Q. How can you know what the applicants’ ‘natural responses’ will be in various work situations?

iWAM will provide all this information and more

What 48 Work based Thinking Styles does iWAM measure?

  • Are you motivated to pay attention to details?
  • Do you have a sense of overview and the big picture?
  • Are you a procedural and/or a systematic thinker?
  • Are you motivated to generate alternatives and be creative at work?

Problem solving problems and attaining objectives

  • Do you have a problem solving approach at work?
  • Are you motivated to work towards objectives?
  • Do you identify and minimize potential pitfalls before they occur?

Dealing with change and time issues at Work

  • How often do you need to change your job?
  • How much do you learn from the past/ look to the future?
  • Do you have a vision for the future?
  • How do you approach change in your workplace?

Dealing with people at work

  • How satisfied will you be working with people?
  • How tolerant of other people and their ideas are you?
  • How much Social Contact do you need at work?
  • Are you a team player?
  • Do you need to be your own boss or can you work for someone else?

What are your priorities?

  • People / money / systems / activity / information / status / time / geographical position


  • What is your Decision Making Strategy?
  • What channels are most convincing to you-- what you see, hear, do or read?

Primarily work motivators

  • Are you primarily motivated to achieve and perform at work?
  • Are you primarily motivated to take responsibility and have the power to do significant work?
  • Are you primarily motivated to belong to a group, make friends and get on with people at work?

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